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5 Best digital strategies for marketing online courses

Marketing has evolved quickly over the past few years, thanks to the massive adoption of technology. If you are a startup selling courses online, you will agree that the best methods to market your course today are through digital means. While the traditional approaches of mass media, newspapers, and billboards are still helpful, a startup with minimal finances will find digital marketing invaluable in getting those first few inquiries. However, there are dozens of approaches in the market today that marketers and e-commerce sellers use, and some of them may not offer excellent results. Below is a list of the best tried and tested methods for you to market your online course with.

Email marketing

Many people are predicting that email marketing is quickly reaching the end of its usefulness, but this could not be further from the truth. Emails are still being used today to spread awareness about products and are offering their users a great ROI. According to the Data and Marketing Association, email marketing had a return of 122%, which is rather impressive. Another significant advantage is that email marketing is cost-effective. Many top brands, including Uber, have harnessed the real power of email marketing to engage clients and spread information about their new and upcoming offers.

To create a successful email marketing campaign for your online course:

  • Make the subject line catchy and relevant to potential students
  • Avoid using excessive jargon, use language that is applicable in your field of study, and still, remain persuasive. Include information about any new offers you have, students that took your course and are now thriving, and other benefits to your course
  • Use text that is easy to skim through
  • Ensure your emails are mobile-responsive

Social media marketing

It is now impossible to talk about digital marketing without including social media. Over 90% of today’s marketers agree that social networks have become a vital tool in effective marketing and brand awareness creation. This priority is paid mainly because sites like Facebook have over one billion users signing in daily for at least one hour. These statistics mean that your chances of being found are significantly high.

As a beginner selling courses, social media is going to be an invaluable tool for generating awareness about your course and its advantages. The major advantages of marketing your course on social media include:

  • Increasing exposure to your website as well as SEO
  • Development of loyal clients in a more relaxed environment
  • Increases course sales and sign-ups

For social media to be an effective marketing tool, you need to consider a few factors:

  • Do not copy your competitors’ social media marketing campaign. They may be reaping sales from Twitter, but the same may not apply to you.
  • Select the right social media channel. The best network is where your potential clients will be most likely hanging out.
  • Remember that social media is a place where people go to relax and have a great time. Bombarding your fan page and followers with ads all the time will be a major turnoff.
  • Aim to offer creative and engaging content once in a while to amuse and interact with your fans.

Pay per Click or Google AdWords

PPC is a marketing approach that uses search engines to bring traffic to your website. PPC is an excellent tool, as most of the people that click on them are often sales-ready. PPC is an effective and cost-effective method of digital marketing for your online courses business. It also has a relatively higher ROI as you are only charged when your ad is clicked on. You will need expert assistance to create a campaign that will generate more leads than clicks as this method can quickly drain your budget.


 Once you create your brand new and shiny website and launch it, you hope that clients will come in and visit your course landing pages like they would in a brand new store. Unfortunately, when it comes to websites, it does not work like that. There are dozens, if not hundreds of websites online that are offering the exact kind of courses you are selling, some of which have been in existence for years before you.

SEO is a group of techniques you can use to get your website at the top of the search engine results pages when a user searches for your course using relevant keywords. Ranking highly on the SERPs is often an indicator that you are an authority in your field, which is why SEO is so important. Most importantly, it drives organic traffic to your website, as internet users often click on the first ten websites that show up on their screens. SEO makes it easier for search engine crawlers to read through your website content so they can rank you highly. SEO takes time but is ultimately among the best approaches in digital marketing.


Influencers are individuals that are famous in pop culture or any other forums and have anywhere between ten thousand and hundreds of millions of followers on all major social networks. Influencer marketing is another fast-developing method of digital marketing, with 84% of marketers aiming at having at least one influencer campaign every year.

Influencers with millions of followers can be expensive for you if you are starting out; why don’t you engage a micro-influencer instead? These influencers are well-loved by their tens f thousands of followers, are more authentic, and are less expensive. Influencer marketing is a great approach, especially if your target audience includes millennials. This group is practically immune to other forms of advertising, and will most likely trust the word of an influencer they follow and like.

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Selling your course online may be made incredibly daunting by the presence of existing competitors who already have stable clientele bases. With digital marketing, you can also generate some chatter about your business, its uniqueness, and its benefits. The methods above have been proven to offer remarkable results to first-time entrepreneurs.

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