online courses

7 Key attributes of a website builder for your online course business

Every online entrepreneur’s requirements for an online store are different. Some want dynamic product searches, while others would want to have slide shows. However, there is a basic baseline of characteristics from which the most effective website builder should not stray. If you are a beginner in the world of selling courses online, you will need a website builder that allows you to focus on your business and instruction. Such a site builder should have the following characteristics:


Simplicity in matters of technology is a must-have, especially if you want to get the most out of your website builder. Studies confirm that 76% of people list user-friendliness as the most critical characteristic of an effective website builder. Building and designing a website should be straightforward and quick, which is one of the main advantages of selecting a SaaS site builder. The last thing you want is to run to Google every time you find a heavy technical term or end up hiring a web developer in the end. Select a site builder that lets you design and customize your site via drag-and-drop.

Integrates with common payment gateways

To accept fees from students, you will need a payment processor that enables them to transfer their finds safely from their banks or e-wallets into your own account. These payment processors may not be compatible with your selected ecommerce platform. Another vital factor to consider is your location; some of the payment options your ecommerce platform may offer may not be available in your country due to low demand. Before selecting an e-commerce platform, ensure that their chosen payment modes are available in their form or as added plugins. Your platform should also accept your country’s currency to eliminate hefty conversion costs.

Website design

Your website design is a key factor that you can use to differentiate yourself from your competitors. Again, regardless of your topic, your students will be less likely to sign up if your website is harsh on the eye. Your chosen site builder should grant you a myriad of options that align with your area of interest, style (minimalist or bold), and are fully customizable. All reputable ecommerce platforms offer a wide range of free, freemium, or paid themes that help change the feel and appearance of your website. You may also want a site builder whose themes allow the addition of slide shows, images, videos, and other forms of media.

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Website security

Today, cybercrime is the biggest threat to business owners, and since you will be offering your course online, security should be a major priority. You may have come across words like SSL certificates or PCI compliance. These two terms all refer to website security aspects that ensure the safety of your students’ data, the integrity of your website, and the security of online payments.

PCI compliance is a set of 12 security standards that all websites that accept payments online must conform to. Be familiar with these to ensure that your site is compliant and eliminate the chances of lawsuits or malicious activity.

SSL certificates are files that encrypt data transmitted between your website and clients’ browsers so that hackers do not intercept the communication. Your website builder should offer you a free SSL certificate or at least sell one at a competitive price. Other site builders go the extra mile and offer fraud detection and DDoS attacks. These may seem unnecessary; but as your business grows, it will not only gain popularity among clients but among criminals as well. The best thing to do is to select a platform that offers these by default or offers an array of plugins that can help with security.

Customer support

With all forms of technology, issues do crop up, and some of them can be so severe that you cannot fix them. Yet, the longer your website remains offline, the more potential students you lose. Customer support is another important aspect of an effective ecommerce platform. Consider looking for an ecommerce site builder whose customer support is available 24/7 via live chat, email, and phone. Many claim to have effective tech support, yet you will still have to wait for an agonizing week to get a response. Visit online review forums to get reliable information regarding your selected e-commerce platform’s tech support.

Other client support forms are available via community groups and online FAQ pages. You can visit those and get answers to frequently encountered problems.


Your e-commerce platform should offer your online course website room to grow. You should also be able to switch plans in a quick and hassle-free manner to cater for the ups and downs of business. You should not have to migrate to another platform to seek the additional functionality or bandwidth that you need as it is expensive, stressful, and time-consuming.

Mobile responsiveness

Today, more people are accessing the internet via their mobile devices than their desktops. It is, therefore, imperative that your e-commerce platform offers a wide array of mobile-responsive templates. Such templates allow your website and courses to read well across different screen sizes and browser types without affecting its functionality. Your admin panel should also be readily accessible on the go for your convenience.


There are dozens of e-commerce platforms online, which makes selecting the right one for your growing business an overwhelming task. However, with the criteria above, you should be able to narrow down the search.

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