Online Course Business

The Disadvantages of Using Social Media to Market Your Online Course Business

In the recent few years, social media has grown to become a potent marketing platform. These days, both startups, and reputable businesses have their own social media pages to share their new and existing products with their audience. And with social media users expected to cross the 4 billion mark by 2020, this is an excellent opportunity for more businesses to grow their customer base and increase their bottom-line. However, social media comes with its fair share of disadvantages outlined below:

Using social media for selling products online is time-consuming and energy-draining

To reap the fruits of social media, you have to dedicate a ton of time and effort to engage in it. In other words, you have to post and engage with your social media followers frequently because that’s what social media is designed for. You have to be there to answer their questions and make them believe in your brand. All these activities can take up a big chunk of your time, and with no tool to measure your results, you may quickly tap out.  

You’ll be met with negative comments when promoting your business online through social media

Everyone knows how social media platforms like Facebook, Twitter and LinkedIn work. Everyone has the freedom to like, share and comment. So if you promote your products through social media, you’ll get a cocktail of good and bad reviews. And the worst part is even your competitors can post comments about your products. While some negative comments can be constructive, others are downright antagonizing. You can minimize the effect of negative comments by replying to it politely and offering a solution, but you can’t nullify or delete it. While social media platforms give you the power to delete comments, doing so will worsen the situation.

Selling products online through social media comes with the risk of hackers getting your information

If you follow the Twitter news, then you’ve probably heard of a ton of complaints about people’s accounts being hacked. For example, the famous hack that happened to the Whitehouse Twitter account that stated that terrorists had bombed it, and President Obama injured, sent ripples across the globe. So if a powerful twitter account can be hacked, yours can be a walk in the park for hackers.

Ways to Inject Life into Your Online Course Business

Is your business online on a downward spiral? If yes, the then chances are that you haven’t updated your business website or provided something new to your audience for a long time, and so, they might have lost interest in it, as well as your products or services. But you need to relax because we are going to introduce you to online business tools that are pretty easy to setup, cost-effective and will inject life into your business and enable it to start on an upward trajectory.


· You can leverage Facebook groups to boost your business online

Many businesses are increasingly creating Facebook groups because they have been proven to increase conversions. People who create Facebook groups are seen as experts in their niche and people tend to trust their products or services. Creating a Facebook group costs nothing, and it can be up and running in a matter of minutes. Another remarkable thing about the Facebook group is that it lets you control the flow of information and your audience can join easily to become members. You can then focus on cultivating good relationships with them and nurturing them to become brand evangelists.

· Use videos for selling your products online

A video is one of the fastest growing marketing tools today. In fact, Google estimates that more than 80% of online traffic will come from video by 2020. You can reach a new audience and inject life into your business by creating a YouTube channel and marketing your videos. The good thing about the video is that you’re not compelled to appear in the video. You can just put presentations out there, and they will work.

· Use podcasts to drive your business online

Podcasts are becoming common today due to the significant shift from text-based content. It’s tantamount to having your radio channel or show, and your audience can download and listen to them later. Your audience can listen and download your podcasts without paying a dime. Podcasts pass messages across much faster than text.

·Use webinars to advance your business online

A webinar is like a video conference, only that it’s conducted online. Webinars can help you connect with your target audience. Most business owners don’t charge to attend webinars, and this draws a lot of their audience. The reason why webinars can drive your business to success is that your target audience sees you for real and it makes them easy to connect with you. This way they can easily develop faith in your brand and become loyal customers.


Know the disadvantages stated above before you create a social media account to promote your business online. This way, you can put up safeguards to ensure that you don’t become a statistic. Finally, although this might sound cliché, it’s the truth. The only way to grow your business online quickly is to get potential customers to buy. And so, you need a proven system that motivates them to do so. These tools can help you along that line.

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