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Things Successful Entrepreneurs of Online Courses Might Not Tell You When You Want to Start your Business

There is a ton of information out there about the dos and don’ts of starting your own business. The information is usually the same, and it has even become a cliché’. The popular advice is always to find a niche you have affinity with or experience in, pick a strong business team, innovate and solicit funding. Although these tips are great and effective, they hardly scratch the surface. An honest and successful entrepreneur can tell you that success in business doesn’t have a defined path. That’s means that many people disregard some key aspects required to start a business. Here are those few things that tend to be overlooked when starting a business:

You don’t have to start a business of online courses alone

Most entrepreneurs tend to go it alone, borrowing a lot of capital to fund the business so that they can have a stranglehold on the market. But this approach can be risky. It can lead to overstretching of resources and burnout. A company like Webvan tried to go it alone but lost it big time. AmazonFresh picked up the same idea, and it’s now doing well. The lesson here is that bright startup entrepreneurs don’t go it alone. They look out for partnerships that can prop up their day-to-day business activities.

When looking to start your business, know that your best business partner may not be the person you spend the most time with

While some Silicon Valley partnerships were founded in classrooms, the reality is that most big business partnerships were forged from unlikely sources. Your partner in business may not necessarily be your classmate or the friend you hang out with the most. As a new business owner, you should embrace the practice of developing networks and expanding them beyond your immediate comrades. You can get creative business partners this way, plus you can get more insights into the kind of business you intend to start.

Some people start an online course business and think that going public is a sign of success

Some people think that a business has achieved success when it starts offering shares to the public. While an IPO can generate the required capital to expand the business, people should not mistake it as a sign of success. Many small and large businesses have achieved greater success without going public.

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Setting aside a hefty budget to start an online course business may not guarantee success

Most startups are always lucky enough to get financing. But they make a big mistake by setting aside a big chunk of the money for advertising. This doesn’t guarantee success, as there is already a ton of statistics of businesses that burnt money doing advertisements but failed eventually. Some companies even shell money to the tune of $50 million dollars to appear on front covers of major magazines. These days, selling a lot is not about how much you spend on advertising, but the quality of products, and level of customer service you offer. In fact, most businesses today are setting aside a big chunk of their budgets to perfect their technology in order to produce high-quality products consistently.

When you start a small business, competition should be your main motivator

This is the most important piece of advice you’ll rarely get from accustomed entrepreneurs. If you’re looking to start your own business, then you must be ready to embrace competitors. Competitors tend to keep you working hard to stay on top. Competitors force you to go hard every day to innovate and evolve and this can cause your business to grow quickly. So, as a startup entrepreneur, always keep tabs on your competitors to stay motivated. More in this information industry!

Consider the Following Risks First Before Starting Your Business

Starting a business is an exhilarating experience for many in this day and age. The startup business environment has a lot of optimism. It has a lot of opportunities, innovation, and potential. However, it is filled with risks. Although starting a business is a risky venture, once you understand the risks, it becomes less intimidating. With that being said, here are the risks you need to know upfront as a new business owner:

1)  Before you start a business, know that there is a market risk

Getting to know customer dynamics is one of the greatest risks you’ll face as a business person. You have to go deep to research your customer to know how and where they shop and buy. Getting to know these market dynamics and ability to build them effectively, on a set timeline and within your stipulated budget, can mean the difference between your business succeeding or failing. If you are able to acquaint yourself with the market risks and the investment goes in your favor, then you have the greatest possibility of succeeding as a business person.

2)  Product risk is another aspect you’ll need to deal with when you plan to start a small business

Before you start any business, you must decide what you’re going to sell. For a prospective business owner, it might seem like something easy to figure out. However, it can be a daunting task to explain what exactly your product is, specific problems it will address, and the reasons why the product is a viable investment. Outlining all this aspects must be on your agenda when looking to start a business. Don’t expect people to take notice of your business and part with their hard earned cash if you don’t clearly outline and address those aspects.

3)  To start a business, know that there is a financial risk to it

You can dedicate the time to find great business ideas to execute. But one aspect that will deprive you of sleep is the financial risk that comes with starting a business. Beginner entrepreneurs today are lucky because they can leverage tools like Indiegogo and Kickstarter that allow crowdfunding to channel money in the bank. On top of that, angel investors and traditional CVs, as well as friends are family are great sources of business financing these days. The only thing you need to do is to figure out the main schedules and business milestones that explicitly lay out particular periods when debt and equity investments are required to achieve the next goal. If you are able to master your business plan, growth trajectory and achieve every milestone, potential investors will develop faith in your venture, and they will happily fund your business.

4)  Think about execution risk before you start a business

A lot of business owners get immersed in the details that they lose focus of the overall business path and strategy. Also, CEOs of big companies focus too much on top-level management aspects and fail to recognize the smaller details that bring problems to the business.  The trick here is to assess business details using a dichotomous approach in the initial stages, while at the same time maintaining focus on the entire business execution, can guarantee success for your business.

5)  Team risk is another thing you’ll have to consider when looking to start a business

You cannot be able to eliminate all the business risks; which is why it’s a good idea to have a formidable team to take on every challenge that comes along. Unlike an individual, a team can come up with great ideas that can take your business to the next level quickly.


In business, you can control some risks, but others are beyond your control. To succeed as a business person, you must solicit ideas from other people on how to prevent or minimize risks. The idea is not to have one person to have all the powers to make business decisions.

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